What is Eye Tracking?
An eye tracker is a tool for measuring where a person looks. Eye tracking typically involves two video cameras. One camera views a person’s eye pupil movement, and a second camera views a real world scene.
Eye tracking technology processes the eye camera and scene camera videos into a single eye tracking video. These eye tracking videos and data create value by suggesting opportunities to improve efficiency and safety.
Eye tracking terms
Eye gaze
The spatial location of where a person is viewing. For example, one’s eye gaze may scan the print of a book.
Visual fixation
The act of maintaining eye gaze on a particular spatial location for an extended period of time. Visual fixations are typically between 100 - 500 ms long and indicate conscious attention to the location. For example, an automobile driver may visually fixate on a stop sign (more...).


